BrandsTrack

  The Advertising Regulatory Council of Nigeria (ARCON), has said claim by the Advertisers Association of Nigeria (ADVAN) that the agency now charges N3million as advert vetting fee is false and misleading.   Describing the report, tagged ‘Advertisers Protest ARCON’s N3million Advert Vetting’, as  malicious and a misrepresentation of the vetting fee process, the apex regulatory body in the nation’sRead More

    Senior advertising practitioners in Nigeria have urged the newly-inducted fellows of  advertising to uphold professional ethics and adhere strictly to rules and regulations guiding advertising practice in the country.     The practitioners, who gave the advice  at the induction of 38 new Advertising fellows by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently, noted thatRead More

                       DG, ARCON, Lekan Fadolapo Apex regulatory body in the nation’s advertising industry, the Advertising Regulatory Council of Nigeria (ARCON), has stated that its decision to constitute two major committees, the Brand Nigeria and Gross Domestic Product (GDP) committees, was informed by the need to give teeth to the severalRead More

    Contrary to widely-reported dissolution of the Advertising Standards Panel (ASP), in some news media, Brands Track not inclusive, the authoritative online platform has been told that dissolution had nothing to do with the statutory body, ASP, but the secretariat.   A source  at the Advertising Regulatory Council of Nigeria (ARCON),added that the Director General of the apex regulatoryRead More

Stakeholders in the nation’s integrated marketing communications industry have urged President Bola Tinubu to quickly constitute a council for the apex regulator in the industry, the Advertising Regulatory Council of Nigeria (ARCON), address the issue of multiple taxation in the industry, and revisit the recent escalation of excise duties on alcoholic beverages and tobacco, among others so as to giveRead More