BrandsTrack

   The management of FrieslandCampina WAMCO Nigeria Plc, manufacturer of Peak Milk, has tendered its unreserved apology to the Christian Association of Nigeria (CAN), over  the Easter social media advertisement, described by the Christian body as making light of the sobriety of the Easter season. The company also announced the immediate withdrawal of the social media ad, arguing it wasRead More

                                         Dr. Lekan Fadolapo, DG, ARCON The Advertising Regulatory Council of Nigeria (ARCON) has said  that the intent of its new law on digital advertising, which took effect from March 1, this year, is not to run anybody out of businessRead More

The beginning of any new year, no doubt, holds its significance. Besides the pomp and pageantry, usually associated with the period,  the dawn of a new year usually serves as that time  period for individuals and corporate bodies to introspect, and strategise for the future. Interestingly, Year 2023  presents such opportunities, too. For instance, not a few in the  nation’sRead More

Stakeholders in the nation’s integrated marketing communications industry, were with mixed feelings, as the Director General of the newly-christened Advertising Regulatory Council  of Nigeria (ARCON), Dr. Lekan Fadolapo, unveiled the agency’s new name, and a new set of legislations, aimed at regulating advertising practice in Nigeria.   At the media event, held recently in Lagos, by ARCON, the  agency’s DGRead More