BrandsTrack

The beginning of any new year, no doubt, holds its significance. Besides the pomp and pageantry, usually associated with the period,  the dawn of a new year usually serves as that time  period for individuals and corporate bodies to introspect, and strategise for the future. Interestingly, Year 2023  presents such opportunities, too. For instance, not a few in the  nation’sRead More

Stakeholders in the nation’s integrated marketing communications industry, were with mixed feelings, as the Director General of the newly-christened Advertising Regulatory Council  of Nigeria (ARCON), Dr. Lekan Fadolapo, unveiled the agency’s new name, and a new set of legislations, aimed at regulating advertising practice in Nigeria.   At the media event, held recently in Lagos, by ARCON, the  agency’s DGRead More