BrandsTrack

Stakeholders in the nation’s integrated marketing communication  (IMC)  sector, have called for better collaboration and understanding, between the different  advertising sub-sectors, and  the regulators, to enable the industry achieve the much-needed growth,  and contribute its own quota to the nation’s economic development.     The stakeholders, comprising executive members of the Out –of- Home Advertising Association of Nigeria (OAAN), MediaRead More

                            Babajide Sanwoolu The sack of  Prince Adedamola Docemo,  former Managing Director of the Lagos State Signage and Advertisement Agency, by the Lagos State governor, Babajide Sanwoolu,  has again thrown up the  knotty issues within the out -of- home advertising space in the state, which  would alwaysRead More