OoH: Expert counsels brands on media monitoring, compliance
Philip Odiakose Integrated marketing communications expert, Philip Odiakose has stressed the need for brands to explore independent media monitoring strategies and ensure compliance, to protect their Out -of- Home (OoH)media asset investments and brand equity. Odiakose, the Lead Consultant at P+ Measurement Services, in his paper tagged ‘X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must PrioritizeRead More
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