BrandsTrack

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

    P+ Measurement Services, a leading Media Intelligence Consultancy, has scheduled the  highly anticipated 26th edition of #EvaluatePR, for today, Friday, June 21st, 2024.     The agency, in a statement, explained that the quarterly event, which  will be conducted virtually  from 12:00 pm to 1:30 pm, is designed to facilitate engaging discussions, offer valuable insights, and keep industryRead More

  Philip Odiakose   Integrated marketing communications expert, Philip Odiakose has stressed the need for brands to explore independent media monitoring strategies and ensure compliance,  to protect their Out -of- Home (OoH)media asset investments and brand equity. Odiakose,  the Lead Consultant at P+ Measurement Services,  in his paper tagged ‘X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must PrioritizeRead More