BrandsTrack

    Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost center,” I would probably have built a second agency by now. And I get it — PR feels intangible to some folks in the C-suite. It is not always as direct as “We spent X and sold Y.” But hereRead More

Philip Odiakose   Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: “Hey, did you see thisRead More

Philip Odiakose Philip Odiakose is  the  Chief Media Analyst at P+Measurement Services. In this piece, the advocate of Media Monitoring and  Public Relations (PR) Measurement and Evaluation in Nigeria,  discusses the role of PR in enhancing public perception, while warning of the dire consequences of any attempt by the practice  to evaluate its own work.     Public Relations isRead More

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

Philip Odiakose   The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC), in this piece, in this piece, the Chief Media Analyst at P+ Measurement Services, Philip Odiakose writes about the gap created by this absence, and how it hampers PR, Advertising, and Media practices.     TheRead More