BrandsTrack

Philip Odiakose     Leader and advocate of Media Monitoring, PR Measurement and Evaluation in Nigeria, and  Chief Media Analyst at P+ Measurement Services,  Philip Odiakose, in this piece, discusses the dynamics of Search Engine Optimisation (SEO), and how it can significantly affect the way media monitoring tools pick up brand mentions, especially from the low-SEO news platforms.    Read More

Philip Odiakose   The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC), in this piece, in this piece, the Chief Media Analyst at P+ Measurement Services, Philip Odiakose writes about the gap created by this absence, and how it hampers PR, Advertising, and Media practices.     TheRead More

Philip Odiakose     In this piece, Philip Odiakose, the Chief Media Analyst at P+ Measurement Services, a member of AMEC,  leader and advocate of  Media Monitoring, PR Measurement and evaluation in Nigeria, identifies key players and specialties in media monitoring industry, while stressing the imperative for industry players in the sector to come under the umbrella of an association.      Read More

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More

                      Philip Odiakose   n today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challengesRead More