BrandsTrack

  Philip Odiakose   Integrated marketing communications expert, Philip Odiakose has stressed the need for brands to explore independent media monitoring strategies and ensure compliance,  to protect their Out -of- Home (OoH)media asset investments and brand equity. Odiakose,  the Lead Consultant at P+ Measurement Services,  in his paper tagged ‘X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must PrioritizeRead More

                                           Philip Odiakose   Marketing communications expert and Insights Consultant at P+ Measurement Services, Philip Odiakose has stated that, despite being one of the ways of measuring and evaluating the effectiveness of tactics adopted by PR professionals,  automated dashboard stillRead More

Philip Odiakose   Public Relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics isRead More

                                       Philip Odiakose A media monitoring  expert  and Chief Insights Consultant at P+ Measurement Services,  Philip Odiakose, has  stressed the need for media monitoring professionals, desirous of making a big difference in their careers, to always pay attention to details; noting thatRead More