BrandsTrack

Philip Odiakose     In this piece, Philip Odiakose, the Chief Media Analyst at P+ Measurement Services, a member of AMEC,  leader and advocate of  Media Monitoring, PR Measurement and evaluation in Nigeria, identifies key players and specialties in media monitoring industry, while stressing the imperative for industry players in the sector to come under the umbrella of an association.      Read More

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More

                      Philip Odiakose   n today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challengesRead More

  Philip Odiakose   Integrated marketing communications expert, Philip Odiakose has stressed the need for brands to explore independent media monitoring strategies and ensure compliance,  to protect their Out -of- Home (OoH)media asset investments and brand equity. Odiakose,  the Lead Consultant at P+ Measurement Services,  in his paper tagged ‘X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must PrioritizeRead More

                                           Philip Odiakose   Marketing communications expert and Insights Consultant at P+ Measurement Services, Philip Odiakose has stated that, despite being one of the ways of measuring and evaluating the effectiveness of tactics adopted by PR professionals,  automated dashboard stillRead More