BrandsTrack

                                           Philip Odiakose   Marketing communications expert and Insights Consultant at P+ Measurement Services, Philip Odiakose has stated that, despite being one of the ways of measuring and evaluating the effectiveness of tactics adopted by PR professionals,  automated dashboard stillRead More

Philip Odiakose   Public Relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media relations, influencer marketing, and content creation, to achieve their goals. However, measuring and evaluating the effectiveness of these tactics isRead More