BrandsTrack

Steve Babaeko   Steve Babaeko is the Chief Executive Officer of  X3M Ideas, and  Immediate Past President, Association of Advertising Agencies of Nigeria (AAAN). In this recent interview, he touches on his two-term tenure at the helm of affairs of the association, the state of Nigeria’s creative industry, and how the industry should begin to own narratives, regarding the countryRead More

Steve Babaeko   With the successful conclusion of the 2024 Annual General Meeting (AGM) of the Advertising Agencies Association of Nigeria (AAAN), and the election of a new President, Mr. Lanre Adisa, the association’s immediate Past President, Mr. Steve Babaeko, has expressed the delight that his EXCO was able to make its impact felt, and, in consequence, leave the associationRead More

                                             Steve Babaeko The about- to- be sworn-in government at the centre has been charged to quickly inaugurate a new governing council for the apex regulatory body in the nation’s integrated marketing Communications space, the Advertising Regulatory Council ofRead More