Steve Babaeko, CEO, X3M Ideas

 

One of the nation’s leading creative agencies, X3M Ideas, has been announced as one of the 40 top global agencies by the publishers of Good Reports.

 

The 2022 Good Report, which featured the top 40 campaigns, ranked over 1029 campaigns, and  identified by the editorial team of the global publication,  highlighted the 25 most successful agencies, the 20 most successful networks, and the 10 most successful brands promoting Sustainability.

 

According to the Report, X3M Ideas Agency was picked for its outstanding performance this year, especially its campaign ‘The grow project’, which earned the 34th place in the top 40 ranked campaigns.

 

Reacting to the new global rating, the Chief Executive Officer at X3M Ideas, Steve Babaeko, commended his team for always putting up  very strong works that can compete favourably at national, continental and global markets.

 

“We have done this consistently for over  10 years and we do not intend to rest on our laurels. I also thank our clients for always supporting and challenging us to do our best work. Of course, our team also owe the international publication huge commendation for its diligence to encourage excellent works, ” he said.

 

With the new rating, the Nigeria’s frontline pan-African creative agency, has thus recorded another feat in the global space, which confirms its recent victories at local and international creative awards.

 

Besides clinching a total of 16 awards in the last year’s  Pitchers Creativity award, the agency had, in the last five years, proved its mettle in not less  than 5 local and global creative awards and laurels, thereby putting the nation’s name on the global marketing communications space.

 

A breakdown of result at the Pitchers Award 2022 saw the agency beat many contenders to win the highly coveted Grandprix in craft for the television commercial titled, ‘One language’, thereby affirming  Nigerian agencies’ ability to prove their mettles against their foreign counterparts.

 

The TV commercial, which was conceptualised for its client – Globacom, was said to have wowed the juries.

 

In total, the agency swept 16 awards, making X3M Ideas one of the most awarded agencies on the continent at the 2022 edition of the global competition.

 

Since it was established over a decade ago, X3M Ideas has remained a leading creative powerhouse with a lot to show for it.

 

Last year, in particular, was a good year for the agency in terms of business growth and awards. The year was considered a defining year for few businesses that survived the heat of the Coronavirus and the lockdown.

 

In 2021, X3M Ideas didn’t only grow stronger, but won new clients as well as ticking all the right boxes. The agency also consolidated its reputation as the emerging creative powerhouse on the African continent with the quality of pan-African campaigns it executed in partnership with DStv and the Multi Choice Africa Group, becoming the first agency outside South Africa to pull-off such a feat.