L-R:  Chairman, Yanga Games Technology Limited, Derrick David Kentebe; Ambassadors of Yanga Lotto, Chinedu Ani Emmanuel, Simi Drey; General Manager, Yanga Games Technology Limited, Emmanuel Arogundade and  Director, Yanga Games Technology Limited, Simon Waterton, during the media unveiling of brand ambassadors to Yanga Lotto in Lagos, recently.

 

Nigeria’s indigenous gaming Group, YangaGames Technologies Limited, operators of many sub-brands YangaSport, YangaWin and the soon to be launched YangaLotto has unveiled top fast rising influencers Nedu and SimiDrey as brand ambassadors in a series of activities leading up to the official launch of their new disruptive mobile friendly lotto platform, YangaLotto.

 

Speaking    at the unveiling, held in  Lagos, recently, the Executive Chairman Yanga Games Technologies Mr. Derrick David Kentebe  explained that the duo was chosen for their persona, which  resonate with the brand identity of the company  as a fun, youthful, vibrant, trendy, entertaining and  playful platform, built for youths above 18.

 

“We picked these two influential personalities due to their mass appeal, huge following and brand values in the mass market as well as the social media community.

 

“We have selected these two influencers whom our target audience can easily identify with as we look forward to a mutually beneficial relationship with all our market segments,” he added.

 

In his remarks, Nedu, a multi-talented award-winning comic character and a household name and face across the radio and TV media platforms expressed his delight at his choice as one of the ambassadors of the brand.

“I’m enthused to be found worthy to be crowned Mr. Yanga, a crown I would bear jealously while ensuring the brand benefits from all media assets. All my followers and fans must do Yanga from now on. Na our turn to do Yanga be dis… if you no sabi do Yanga, go learn am o” quipped the ever-funny act, loved by over 3 million Nigerians on Instagram.

 

On her own part, SimiDrey, award winning actor, TV and radio presenter described the partnership as birthing a new era for the brand.

 

“I have been a friend of the Yanga house for quite a while and this gesture births a new era for the brand which I am proud to be part of,” she stated.

 

Meanwhile, as part of the YangaLotto pre-launch events, YangaGames Technologies held a Yanga Theme Song Challenge, which received many entries, with the first prize of N500,000.

 

The winners were announced on the YangaLotto TikTok and Instagram pages and were presented with their prizes during the unveiling ceremony.

 

The Executive Chairman of YangaGames Technologies Limited, Derrick  Kentebe, explained that the challenge and the rewards were designed to show the brand’s affection for entertainment.

 

In his own remarks, the company’s Chief Marketing Officer, Mr. Clement Okolie, stated that the YangaLotto platform, to be launched, in a few days, boasts of inherent unique and disruptive features and market approach.